Creating a Television Commercial (TVC) is always challenging. No, I don’t have any experience in that, but I can imagine the effort that goes into creation of a commercial. Too many parameters that you have to get right. And you can claim to be successful only if it engraves the desired impression in the minds Continue reading

The book was very happy. It now had a reader. It was now going home. Lying on the cash counter, waiting to be packed and delivered to the purchaser, it bid goodbye to its friends on the various shelves of the bookstore. Some of them had been lying there for days, few even for months. Continue reading

Sachin Tendulkar’s recommendations to the ICC on ODIs, have yet again raised the debate on whether ODIs have become irrelevant, and if yes, what should be done to keep them alive and kicking? I come from the ODI generation. I remember waking up at 4.30 in the mornings to watch Srikanth, Gavaskar, Shastri, Kapil Dev Continue reading

Witnessed by holy fire, And smiling ladies, who never seem to tire, A new journey began. Few years ago, in the month of June, I became We, and We became one, Resolving to explore parts of each other, that remained unknown. As children played around excited, As holy sentences were being recited, Barriers broke and Continue reading

Being a big fan of the Shivaji Ganesan, Savithri starrer “திருவிளையாடல்” (Thiruvilayaadal), I was overjoyed when the Lord appeared in my dream one recent night, in what appeared to be a scene similar to one in the movie. This is how the sequence unfolded: மதுரை மாமன்னரின் மனதில் ஓர் ஐயப்பாடு எழுந்தது – என்றென்றும் பதவியில் நிலைத்திருப்பதற்கு தேவையானது performanceஆ? Continue reading

Can you get a stranger to smile? Make him laugh? Make him forget all his worries, even if it is only for a brief moment? Get him to like you? In spite of your limitations? I cannot. But a few people can. And did. Koundamani is one of them. I am a big fan of Continue reading

My Hyderabadi friend was pained. Deccan Chargers’ consistent below-par performance in the IPL was too much for him to digest. Commoners cited the home-ground jinx. They seemed justified when DC won the IPL in South Africa. But he felt there was something more. He engaged a popular analyst to look into it. After reviewing the Continue reading

WC 2011 has come to an end – on a happy, winning note for a billion Indians. In an earlier post I had mentioned how this event was one of the things that I eagerly looked forward to in 2011. I was not disappointed. The last World Cup competition that I seriously followed was the Continue reading

You were hurt, but you continued to smile, You were tired, but you always walked the extra mile, All this, when I was contributing nothing worthwhile. You shouldered my responsibilities, You supported me through my tragedies, Without ever asking me any queries. You made all the sacrifices, Followed all the elder’s advices, Even tried to Continue reading